FHA-Food & Beverage (FHA) is the gateway to the vibrant and rapidly expanding markets in Asia and beyond. Renowned as ASEAN’s largest F&B gathering, FHA attracted an impressive attendance of over 72,000 visitors from 91 countries and regions, with 59% local and 41% international participation in 2024. The event showcased a total exhibition area of 65,000 sqm, hosting over 1,600 exhibitors. The top 10 visiting countries and regions, listed alphabetically, were Australia, China, Hong Kong SAR, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
As Asia’s largest gathering of the F&B industry, FHA serves as a focal point for networking, collaboration, and exploring new business opportunities. With a proven track record spanning 40 years, FHA has consistently delivered successful outcomes for businesses, garnering strong support from the food and hospitality industry.
Australia has been named the Partner Country for 2025, opening the door to some excellent opportunities for Australian exhibitors. As part of the Australian Pavilion, exhibitors will benefit from a customised promotional campaign designed to attract key buyers to the Australian pavilion. FHA will ensure maximum exposure before and during the event through:
Participating in FHA gives you the unique opportunity to elevate your brand on an international platform alongside key industry players. It’s an exceptional opportunity that can position you as a leader in the global market, offering unparalleled exposure and the potential for valuable partnerships.
Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Informa Markets organises some 500 exhibitions around the world each year.
Appointed exclusive representative in Australia and New Zealand, we are in direct contact with the organising team. Our role is to assist all Australian and NZ businesses interested in participating at FHA – F&B.
Discover the world of food and beverage innovation closer to home at FHA 2025 in Singapore. With products and decision-makers from 91 countries and regions—including the United States, Italy, Thailand, China, and France—right in the heart of Asia.
Why travel further when you can connect with top global brands, explore the latest industry trends, and build valuable partnerships just a short flight away. Contact us to register your interest or learn more on the official FHA website.