FHA 2024: Record-Breaking Presence in Singapore
April’s FHA Food & Beverage 2024 in Singapore marked a historic milestone with 119 Australian and New Zealand exhibitors showcasing their products across an impressive 1,179 sqm of exhibition space. This achievement represents the largest Australian contingent ever at any show, highlighting the region’s growing prominence in the South East Asian market.
Renowned as ASEAN’s largest food & beverage gathering, FHA Food & Beverage 2024 attracted over 72,000 visitors from 91 countries, with 1,600 exhibitors spanning 65,000 sqm.
Southeast Asia is one of the fastest-growing markets for Australian agricultural exports. With population growth, rapid urbanisation, rising incomes, and increasing food security demands, the region’s need for agricultural products is set to rise through to 2040.
As average wages increase and diets diversify, consumption of meat, seafood, eggs, dairy, and processed foods will continue to grow. Consumers are also increasingly prioritising health and food safety, driving demand for cleaner, sustainable, and ethically sourced foods—placing Australia in an ideal position to expand its export markets across Asia.
Explore photos from the event in our photo gallery!