Australia named as the Partner Country for FHA 2025
We are excited to announce that Australia has been selected as the Partner Country for FHA-Food & Beverage 2025, ASEAN’s largest food and beverage gathering. Taking place from 8 –11 April 2025 at Singapore Expo, this event provides an exclusive platform for Australian businesses to showcase their products on the global stage, with enhanced visibility and promotional opportunities.
The agreement, signed by Ms. Kirstyn Thomson from Australian Trade and Investment Commission (Austrade) and Ms. Janice Lee from Informa Markets in Asia, marks a unique opportunity for Australian businesses.
As part of the Australian Pavilion, exhibitors will benefit from a customised promotional campaign designed to attract key buyers to the Australian Pavilion. FHA will ensure maximum exposure before and during the event including:
Australia Day at FHA Theatre
A full day reserved for Australian seminars, case studies, cooking demonstrations, and more.
Opening Ceremony & VIP Tour
Australia will be featured in the Opening Ceremony and VIP tour encouraging key buyers to visit the Australian Pavilion.
Onsite & Online Advertising
Benefit from dedicated FHA marketing emails, social media mentions, web banners, special features and more promoting the Australian Pavilion.
Quote from Christopher Morley, Australian Trade and Investment Commission (Austrade)
‘Austrade are thrilled at our new partnership with FHA organiser Informa, confirming Australia will be the Partner Country for the 2025 event, April 8th – 11th in Singapore. In addition to the increased Australian branding that will be used in the lead up to and during the event; the agreement will see the VIP Buyer Lounge moved closer to the Australian Pavilion and Australian exhibitors able to promote their offerings through the show’s theatre platform – bringing new possibilities for connection to the buyers in attendance. The Austrade global team will continue our global promotion for FHA 2025 to buyers not just in Southeast Asia, but also all other regions, aiming to deliver the highest quality business matching and commercial outcomes for attendees. We thank Export Solutions again for their ongoing support for Australian exporters attending the premier food and beverage event in the Southeast Asian region.’
Contact us for more information
Don’t miss your chance to secure a spot and benefit from this incredible exposure. Contact Katarina Dayoan at katarina@exportsolutions.com.au for details on participating with the Australian group or find out more.