Black Friday and Cyber Monday have become one of the most important occasions to generate sales to customers around the world.

Being such a huge sales opportunity, it’s no wonder online retailers are investing heavily and increasing ad spend.

We’ve been helping Australian eCommerce brands get more out of their marketing spend with cash refunds through the Export Market Development Grant (EMDG) program.

EMDG provides Australian businesses with cash refunds for around 50% of overseas marketing expenses up to $150,000.

Read our case study with Australian Fashion Label – Poppy Lissiman

What costs can eCommerce brands claim?

Here are some of the main expenses:

Social and digital ads
Google, Facebook, Instagram, Snapchat, YouTube, TikTok, Amazon, eBay, LinkedIn, WeChat, Microsoft Advertising etc.

Website and SEO
Website and costs associated with SEO services.

Email/SMS marketing and automation
HubSpot, Klaviyo, Mailchimp, Campaign Monitor, Keap etc.

Social media influencers
Fees for social media influencer posts/promotion. You can also claim the cost of free items/gifts to influencers and micro influencers.

Marketing consultants/PR agencies
Consultants or agencies engaged to undertake marketing or PR activities.

For more information on EMDG, including the full list of eligible expenses including travel, overseas reps, IP & trademarks – click here.

Is your business eligible for EMDG?

Our team have been helping Australian companies to successfully access cash refunds through EMDG for over 25 years.

10 minutes is all it takes to find out, to arrange a time to talk with our team – click here